Why Include Gen Z as Part of Your Cause Marketing Social Media Campaigns?

During a discussion I had with a friend recently, we talked about how Gen Z are gradually waking up to their social responsibilities and becoming aware of their place and significance in society. With the arrival of the mid-1990s came a new generation, one that comprises bold, brilliant, and more technologically advanced individuals than all […]

Ways Your Corporate Organization Can Donate to Charity and Make a Difference

Corporate philanthropy generally refers to the charitable acts of a business or corporate organization towards others’ welfare. Charitable deeds range from giving employees time do volunteer, to donating money to charity organizations. It doesn’t matter if you’re a small business. You can show your customers you care through even a basic corporate social responsibility plan. […]