Why You Need a Measurable Cause Marketing Strategy
Most consumers today are demanding that companies not only be socially-responsible but that they also give back in a meaningful way. In fact, most consumers will even change brands if one is more charitable than the other. However, until now, such cause marketing has never been measured. In other words, what actually happens with those percentages of sales given to charitable causes?
To address this issue, we founded feedOM — the kindness ecosystem that now licenses the OM Guarantee™ certification. feedOM’s mission is to help socially- responsible and conscious companies and consumers participate in a mutually beneficial, output measurable humanitarian effort to end child hunger, animal abuse, and deforestation.
OM stands for Output Measurable and so what we offer is a cost-efficient way for companies to make a positive social impact that is not only measurable but certified too! Each OM Guarantee™ only costs 25 cents and for that little amount, by leveraging the cost-efficiency of Food for Life Global, we can absolutely guarantee that a needy child receives a freshly cooked vegan meal.
We are also offering OM Guarantees to feed rescued animals and plant trees by working with other charity partners. So depending on your companies mission and values, you can choose one of three social outputs.
Combining your corporate social responsibility with a measurable cause marketing strategy delivers a clear message of integrity to your customers and builds loyalty.
If you’re seeking better public relations, the use of a focused and brand-relevant measurable cause marketing strategy as a major thrust of your CSR programs ensures happier clientele and stakeholders that directly improves financial performance.
In addition to bettering society and the environment, a measurable cause marketing-focused CSR delivers more sales as consumers prefer purchasing from brands that make certified and visible social impacts.
Another beautiful aspect of the OM Guarantee™ certification is that unlike a donation, you are purchasing a digital asset and so your expense can be categorized as an advertisement.
The bottom line here is that with the OM Guarantee™ certification, needy children win, the planet wins, and your company’s brand reputation wins.
feedOM will soon be launching OM Guarantee™ applications for all major POS systems of the world so that customers of OM Guarantee™ certified companies can get the instant gratification of seeing the impact of their purchase. Their purchase receipt will state exactly how many children will receive a vegan meal, how many rescued animals will be fed, or how many trees will be planted because of their purchase! Just imagine how much loyalty this will foster?
To get started as an OM Guarantee™ certified company, simply self certify your social responsibility by registering on our website and purchasing as many OM Guarantee certifications that your marketing budget permits. You will be provided a custom code to display the social impact your company has made on your website, as well as a custom QR code that you can place on your product packaging or on your storefront window.
It’s that easy.
Stand out in your industry with the OM Guarantee™ certification. Show that you care and incentivize consumers to do business with your company.
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