Meaurable Social Impact


There are 3 areas of social injustice we will focus on: world hunger, animal abuse, and deforestation, by directly supporting the feeding of needy children and abused animals, and planting trees. However, our initial focus will be on addressing world hunger.


In a world that has the capacity to feed twice the population, there is no reason why people should go to bed hungry; yet, according to the World Health Organization (WHO), more than one billion people in the world live in poverty. The micronutrient deficiencies resulting from hunger make people susceptible to infectious diseases, impair physical and mental development, reduce their labor productivity and increase the risk of premature death.

World hunger is a direct result of the world’s food supply not being equitably distributed because of greed and selfishness. The most damaging expression of selfishness is the growth of the factory farming of livestock. Vast tracts of land are now needed to grow crops to feed the billions of animals being raised for food each year. More than 260 million acres of U.S. forests have been cleared to create cropland to grow grain to feed farmed animals. To service the growing demand for animal agriculture, over 35% of all grain production in the world is fed to livestock and not humans.

feedOM™ will directly fund our primary charity partner, Food for Life Global and its worldwide network of affiliates to deliver freshly cooked vegan meals to the world’s most vulnerable children and adults.


Over 50 billion animals are killed annually to supply the world with meat. We believe that our first initiative – to address world hunger with vegan meals – will directly tackle this issue through the associated plant-based advocacy that comes with OMG-supported vegan feeding programs. However, in order to be measurable, which is the primary purpose of feedOM™, we will directly fund the feeding of abused and rescued animals by supporting selected animal sanctuary partners.

We will be supporting our sanctuary partners like Julianas Animal Sanctuary in Colombia by providing funds to enable them to provide the best food possible to these rescued animals. In the case of rescued dogs, that would mean, high-quality vegan food which is more expensive than the standard dog food.


Once again, the biggest contributor to deforestation is the meat industry with its callous attack on the earth’s primary rainforests in places like Brazil and Colombia to provide grazing land and feed crops to cattle. Determining the exact rate at which rainforests are cut down is very nearly impossible. However, most experts agree that deforestation of the rainforests around the world occurs at a rate of up to 80,000 acres each day!

feedOM™ aims to address this issue head-on by funding the planting of trees where they are most needed around the world. We will be supporting charity partners like Eden Reforestation Project to plant trees where they are most needed in countries all around the world.

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