OMG Standards

We have certain expectations from our members, these expectations are what we call our OMG standards. As a kindly ecosystem, we believe that we need to maintain these standards to ensure that we do not compromise the integrity of the OM Guarantee certification mark.

Vegan Standard

Please note, at this time, we currently apply these standards to companies as a whole and not just individual products they sell.

Animal Welfare Standard

The OM Guarantee™ will only be awarded to companies that adhere to the following animal welfare standards.

OM Guaranteed (Food, drink, cosmetics, and household) products cannot:

  • Contain ingredients of meat, fish, fowl, animal by-products (including silk or dyes from insects, leather or animal skins, or hair), eggs or egg products, milk or milk products, honey or honey bee products
  • Involve no animal testing of ingredients or finished product by a supplier, producer, manufacturer or independent party

Please provide supplier verification that animal products were not used in the manufacturing of ingredients.

Leaping Bunny Standard

Environmental Protection Standard

Equal Opportunity Employment

International Labour Standards on Child labor–en/index.htm

Industry Sector Standards

Each industry sector will have its unique set of standards that companies will have to demonstrate they adhere to. It will not always be appropriate to expect some companies to be strictly vegan.


Minimum OMG-Standard Compliance

Auto Equal Opportunity, Environmental
Travel Equal Opportunity, Environmental
Accommodation Equal Opportunity, Environmental
Restaurants Equal Opportunity, Vegan
Leisure Equal Opportunity, No Child Labor
Apparel Equal Opportunity, No Child Labor, Vegan, Environmental
Consumer Staples
Drink Equal Opportunity, Vegan, Fair Trade
Food Equal Opportunity, Vegan, Fair Trade
Supplements Equal Opportunity, Vegan
Household items Equal Opportunity, Vegan
Personal products Equal Opportunity, Vegan
Renewables (Solar, Wind) Equal Opportunity, Environment
Banks Equal Opportunity
Financial Services Equal Opportunity
Insurance Equal Opportunity
Health Care
Biotechnology Equal Opportunity, Vegan
Health Care Providers & Service Equal Opportunity
Life Sciences Tools & Services Equal Opportunity, Vegan
Airlines Equal Opportunity
Information Technology
IT Services Equal Opportunity
Internet Software & Services Equal Opportunity
Software and Electronics Equal Opportunity, No Child Labor
Real Estate
Housing Equal Opportunity, Environment
Buildings Equal Opportunity, Environment