Cause Marketing Articles

Some important and informative reports on the value of aligning your brand with a cause:

• Corporate Social Responsibility Is More Important Than Ever—Here’s How To Ensure Your Company Is Stepping Up

• Why Giving Back Increases Brand Loyalty

• Consumers are Changing and So are their Choices

• Selling Sustainability – Adapting to the new conscious consumer (Study)

• Bet on Gen Z

• Why Do Brands Invest in Cause Marketing Strategies?

• 73% of Americans consider companies’ charitable work when making a purchase

• New Report Reveals 86% of US Consumers Expect Companies to Act on Social, Environmental Issues

• 94% of Consumers Think Businesses Should Give Back

• Consumers Expect the Brands they Support to be Socially Responsible

• Consumers expect brands to give back (study)

• How More Brands Are Choosing to Build Loyalty by Giving Back

• Social Impact Statistics You Should Know

• Both Consumers and Investors Expect Companies to Give to Charity, Survey Shows