How it Works

OM GUARANTEE™ IN 2-MINUTES

The feedOM kindness ecosystem aims to help socially- responsible and conscious companies make a positive social impact that is not only measurable but certified! 

Our flagship sponsorship product is called the OM Guarantee™ (OMG) and we are exclusively licensing it to those companies whose products and/or services meet all the criteria of corporate social responsibility in their respective industry sector.

A company can assign any number of OMGs to a particular product or service and there are two ways to participate in the feedOM kindness ecosystem opportunity:

  1. Choose a custom monthly subscription that can be changed as needed to reflect the actual number of units sold of a particular product assigned the OM GUARANTEE™ certification.
  2. Purchase OMGs in bulk and attribute them across your entire product/service line, choosing how you want to offer them to your customers to entice their business.

In both cases, you will first sign a contractual agreement between your company and feedOM™ issuing you the right to use the OM Guarantee™ certification and QR code in your marketing.

Once payment is received, funds will be immediately sent to our charity partner to deliver your OMGs. Once they are delivered, the company representative will receive a notification from feedOM™ and all your OMG outputs will be automatically displayed on your website via a custom code we provide to you, which includes a QR code that your customers can scan to confirm these OMGs on our website. You will also be provided high-resolution artwork for packaging if preferred.

How is the money allocated?

Each OM Guarantee™ costs the participating company 25 cents, paid to feedOM, who owns and manages the OM Guarantee™ certification. Of these 25 cents, a set amount is directly sent to our charity partner to deliver the social output (feeding a child, feeding a rescued animal, or planting a tree. In regards to feeding a child, we have over 200 charity partners to choose from. We call this the Charity Output Fees (COF). This COF amount varies depending on the cost to the charity partner and factors can include local economy, labor, and raw material costs. It is important to note that the COF can vary tremendously from country to country. However, our COF ranges from 25 – 60%. 

After this COF is directly sent to our non-profit partner, the remaining amount is allocated operations and marketing, which includes supporting Food for Life Global, who is the principal marketing partner of feedOM and who oversees the contractual agreements between feedOM and our 200+ food relief charity partners.

Another portion of the remaining balance is allocated to the OMG credit account to be used for offsetting the cost to deliver OMGs in more expensive markets.

An independent auditor oversees each one of these transactions to ensure the transparency of the feedOM kindness ecosystem.

Subscription Scenario

If you manage a company selling a product or service you can attribute X number of OM Guarantees to the sale of your product or service based on your marketing budget. Each OM Guarantee costs 25 cents, so depending on the profit margins for your product or service, you can set up a monthly subscription to match the sales of your product or service. Our subscriptions can be adjusted to match actual sales.

Bulk Package Scenario

Alternatively, you can attribute OM Guarantees across your entire brand and offer them as incentives to your customers to purchase a particular service or product you are selling. For example, an airline might purchase 100,000 OMGs for $25,000 and then offer them to customers who purchase a premium or above seat on their flight. Premium ticket = feed 10 children (your marketing cost is just $2.50), Business ticket = feed 50 children (your marketing cost is $12.50) and First-class ticket = feed 100 children (your marketing cost is $25).

Tax Benefits

Unlike a donation to charity, purchasing OM Guarantee certifications can be considered part of your advertising budget, and therefore it may be fully tax-deductible. Please consult your tax expert to confirm.

OM Guarantee Subscription Branding Example

The following is an example of the code display on an OM Guarantee™ certified company website. The QR code is for their customers to confirm the actual number of OMGs delivered.

OMG-Certified Business

Join the feedOM kindness ecosystem today and be recognized as an OM Guarantee™ certified company. Membership is free and only members can purchase OMG credits.

What better way to make a positive social impact that is measurable and certified!

Download our 4-page information pack

Apply Now for Membership

or

Book A Consultation
0